Not all Business Confidential Information (BCI) supplied to you is PII.
Many customers blur the distinction between BCI and PII, in belief (or hope) that their BCI should be protected by the same laws that protect PII. However, data privacy laws only protect the identity of people.
BCI is protected, but by business-to-business agreements like NDAs, license agreements, partner agreements, etc.
So when handling information, make sure you know what information is governed by data privacy laws, business-to-business agreements, or both.